Monday 6 October 2014

END OF AN ERA by Elizabeth Muthama

Shortly after completing her bachelor’s degree in the University of Nairobi, Carolyne Mutoko landed a job in capital FM. 4 years down that lane; she joined Radio Africa, taking the morning show ‘Big Breakfast’ in Kiss 100 for a decade she has worked with starlets such as Walter ‘Nyambane’ Mong’are, Larry Asego, Jalang’o, and most recently Linda Nyangweso and comedian Chipukeezy. 7 days ago Ms Mutoko finally lay down her tools of radio presenting, day in day out she addressed the nation on brave topics that had others label her as insensitive and sometimes proud. All the same her announcement of hanging the microphone was received with a lot of nostalgia by her social media followers: Some reminiscing of the great shows while others wishing her good luck in her endeavours. Here are some of the messages.

caroooooo......y r u leaving? manze caro bila breakfast show ni kama chai bila shuge...noma...ta managed shld do smthng...mgetupa notice banaa...yyyyyyyyy? we wnt caro bck plse! ama we wil b on streets..serikali saidia.
Will miss u Carol, your insight, ur passion and your desire to change the way things are done, not just as individuals but as a nation. Listening to you has always inspired me and given me a different, mind set.

Rebrand get set and go…
Mutoko’s exit in radio presenting may have been long forth coming, but it is said to have been hastened by the acquiring of 49% shares of Radio Africa by Times Media a South African company. Kiss 100, now Kiss FM Kenya was said to have lost a substantial number of morning listeners and hence the re-branding and strategizing that saw the longest radio duo, Shaffie Weru and Kalekye Mumo move from the overdrive show to the Morning Kiss and Linda Nyangweso, Chipukeezy and Jeff take over the overdrive.  Ms Mutoko is said to have taken up a managerial position in the radio Africa pecking order.
The move by Kiss 100 has come couple of months after its competitor Easy FM also re-branded to Nation FM and introduced new presenters while letting go old time voices such as Sheilah Mwanyigah and Edward Kwach.
In my view Kiss FM might lose some morning listeners, who loved the gusty topics Carolyne Mutoko addressed, but after sometime the numbers will stabilise. After all, Kalekye Mumo and Shaffie Weru had quite a great following in the ‘Rush Hour’. So long dear reader…



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