The Beautiful Tale of Insigne Maseno

From the eyes of many people they are the long awaited game changers, but from the eyes of a fervent Fatma Nguo the leader of the group of 8, they are just Insigne whose sole mission is to promote talent in Maseno University.

The first impression Fatma Nguo gives me on our interview in one of Maseno’s gardens is one of an ordinary young lady who is just in Maseno to study, get great grades and head back home and it’s when I begin to interview her about insigne group that I realise there is more than meets the eye.

Insigne was conceived at a friendship gathering when Fatma and her friends were talking about fashion and events in Maseno. The idea of event organising sounded like such a huge responsibility but nevertheless they decided to give it a try. Exactly one year after they launched Insigne, the group today prides itself in being the first to organize a masquerade party in Maseno. The group attracts talent ranging from: runway modelling, graphic designers, advertisers to Djs. 

A model flaunts a designer Kitenge at one of the events.

Insigne’s mission is ‘To promote talent’ and true, to this talented persons in Maseno and beyond have met their dreams through it. Fatma tells me of a Maseno based designer whose kitenge t-shirts sold out after an insigne event.

Some of the people in attendance in the masquerade party

The group’s excellence has attracted the insatiable appetite of corporate companies to advertise. Independently they have gotten a node from the Coca-Cola, Samsung and Orange who have branded some of their events. Some companies have found themselves fighting to have their name beside Insigne’s, “Coca-Cola and Pepsi were fighting for us. At first we walked out of Coca-Cola because they were too serious about their brand than ours, they later followed us. We had to drop Pepsi”, Fatma told me about the fuss they have created in Maseno.

The success story born out of sweat and tears of equal measure however has not been without challenges, event organising according to Fatma brings with it so much pressure as everything has to be perfect. Sometimes it’s too much that they take time out to scream at each other and some members have opted to quit but Fatma continues to lead the firm.

 

The insigne group has already set the bar so high, they have already changed their story and Maseno’s story but the truth is they just got started. Event organising for them is beyond events now and more of touching people’s hearts and with such will for excelling the sky cannot even be the limit.